At HelloFresh, we’re very mindful of the sustainability of packaging used and sent out to customers. We’re continuously looking at how we can reduce waste as a business, while ensuring our food is in the best condition possible. We always aim to use packaging that contains recycled materials, as well as packaging that can, where possible, be recycled in order to reduce our footprint and impact on the environment.
The insulation that we currently use to keep your food nice and cold is made out of recycled PET, you may have heard of the category of plastics that it sits within; Polyester.
PET is used to make many household items like plastic bottles & food trays and such items can all be recycled which reduces their environmental impact.
Unfortunately, items can only be recycled so many times before the quality is not good enough to create new trays and bottles.
With the help of our innovative supplier, HelloFresh has found the perfect market for this recycled end product - it works superbly as insulation for our chilled goods.
As the HelloFresh insulation sits right at the end of the recycling chain it cannot be recycled back into a tray or bottle anymore and therefore has to be disposed of in your General Household waste.
We are currently looking into ways that may allow us to recycle the insulation back into new insulation or other products but this work will take time, please be rest assured it is happening so watch this space.