What is the cool pouch made of?

The insulation that we currently use to keep your food nice and cold is made out of recycled PET, you may have heard of the category of plastics that it sits within; Polyester. PET is used to make many household items like plastic bottles & food trays and such items can all be recycled which reduces their environmental impact. 

Unfortunately, items can only be recycled so many times before the quality is not good enough to create new trays and bottles. 

With the help of our innovative supplier, HelloFresh has found the perfect market for this recycled end product - it works superbly as insulation for our chilled goods. 

We are currently looking into ways that may allow us to recycle the insulation back into new insulation or other products but this work will take time, please rest assured it is happening, so watch this space.

The PET liners are an innovative solution that gives old plastic bottles a second life by repurposing them for thermal isolation. This year in the UK we have reduced the thickness of the liner giving us an annual secondary packaging plastic reduction of 28%.